Target Programming with Multicriterial Restrictions Application to the Defense Budget Optimization
Keywords:method of leading priorities, target function, utility function, targeting informational technology, weighting factors
The analysis of the main factors of decision-making on media planning, methods of automation the advertising targeting and existing models and algorithms discovered, the contradictions between the possibilities of traditional methods and classical models of advertising budget distribution. The requirements to automate decision-making support in managing the advertising process became important when organizing and conducting public Purchases for the needs of the Armed Forces of Ukraine. In order to increase the efficiency of defense resources management for rational advertising budget distribution between different types of advertising platforms, an advanced mathematical model for making decisions on the application of targeting informational technology to advertising has been developed.
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