Target Programming with Multicriterial Restrictions Application to the Defense Budget Optimization

O.V. Barabash; P. Open`ko; O.V. Kopiika; H.V. Shevchenko; N.B. Dakhno

doi:10.3849/aimt.01291

Authors

O.V. Barabash State University of Telecommunications, Kyiv, Ukraine
P. Open`ko Ivan Cherniakhovskyi National Defense University of Ukraine, Kyiv, Ukraine
O.V. Kopiika Institute of Telecommunications and Global Information Space, Kyiv, Ukraine
H.V. Shevchenko State University of Telecommunications, Kyiv, Ukraine
N.B. Dakhno State University of Telecommunications, Kyiv, Ukraine

DOI:

https://doi.org/10.3849/aimt.01291

Keywords:

method of leading priorities, target function, utility function, targeting informational technology, weighting factors

Abstract

The analysis of the main factors of decision-making on media planning, methods of automation the advertising targeting and existing models and algorithms discovered, the contradictions between the possibilities of traditional methods and classical models of advertising budget distribution. The requirements to automate decision-making support in managing the advertising process became important when organizing and conducting public Purchases for the needs of the Armed Forces of Ukraine. In order to increase the efficiency of defense resources management for rational advertising budget distribution between different types of advertising platforms, an advanced mathematical model for making decisions on the application of targeting informational technology to advertising has been developed.

Author Biography

P. Open`ko, Ivan Cherniakhovskyi National Defense University of Ukraine, Kyiv, Ukraine

Candidate of Technical Sciences (Ph.D. in Technical Sciences)

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